ADV7521NKBCBZRL-80 Datasheet, PDF (1/2 Pages) Analog Devices – ANALOG DEVICES SIMPLIFIES PORTABLE HD CAMERA DESIGN WITH WORLD SMALLEST HDMI TRANSMITTER

Analog Devices: Analog Devices Simplifies Portable HD Camera Design With World’s Smallest HDMI Tr... Page 1 of 2
ANALOG DEVICES SIMPLIFIES PORTABLE HD CAMERA DESIGN WITH WORLD’S SMALLEST HDMI TRANSMITTER
At half the size of competing devices, the ADV7521NK low-power HDMI transmitter delivers HD connectivity and longer battery life for handheld multimedia
electronics.
Norwood, MA (09/05/2008) - Analog Devices, Inc. (ADI) today introduced the
ADV7521NK, the industry’s smallest, low-power HDMI™ v 1.3 (High-Definition
Multimedia Interface™) transmitter that enables video delivery to HD televisions from
portable multimedia devices, including digital still and DSLR cameras, camcorders,
portable media players and cell phones. A new addition to ADI’s Advantiv® advanced
television solutions portfolio, the ADV7521NK is the world’s smallest (only 3.5 mm × 3.5
mm × 0.65 mm) HDMI v 1.3 transmitter with on-chip support for Consumer Electronic
Control (CEC), which enables a single remote control to run multiple CEC-enabled high-
definition (HD) devices, eliminating the need for separate remotes for each HD device.
The ADV7521NK’s small form factor, low power dissipation and CEC interface enable
designers to speed to market smaller, lighter and more affordable HD-enabled devices
that work seamlessly within home entertainment systems — with only one cable
connection and a single remote control.
“As the world’s smallest and thinnest single-chip HDMI v1.3 transmitter, the
ADV7521NK enables high-performance HDMI connectivity in portable consumer
electronics where size and weight are of critical importance,” said Bill Bucklen, director,
Advanced Television Segment, Analog Devices. “With low power and on-chip CEC
support, the ADV7521NK also addresses market demand for high-performance transmit
ICs that reduce system cost and HDMI design complexity, enabling engineers to design products with high-end HD functionality across multiple pe
and price points.”
The low-power transmitter offers full support for HDTV (high-definition television) video standards up to 1080p/30f, 1080i/60f, 720p/60f and compu
graphics standards up to XGA at 75Hz. In addition, the ADV7521NK incorporates the industry’s leading connectivity standards including HDMI v1.
(supporting x.v.Color™), the Consumer Electronics Association’s CEA-861-D, and DVI v1.0 (digital video interface).
The ADV7521NK leverages the advanced core of the previously announced ADV7520/ADV7520NK.This core provides extremely low standby pow
enabling designers to significantly extend battery life in portable multimedia devices where standby mode can account for as much as 90 percent o
cycle.
ADI’s new HDMI v 1.3 transmitter helps reduce system cost by incorporating features such as I2C (inter-integrated circuit) master for EDID (exten
display identification data) reading, a single 1.8-V power supply and 5-V tolerant I/Os that support I2C and HPD (Hot Plug Detect). Unlike competi
offerings, ADV7521NK eliminates the need for external voltage translators and converts I/O signals from 5 V or 3.3 V to 1.8 V, further reducing de
http://www.analog.com/en/press-release/9_5_08_ADI_simplifies_Portable_HD_Camera_Design_wi/press.h... 10/1/2008